Persuasion Center

Persuasion Center

Search
Skip to content
  • Home
  • About the Professor
    • CV
    • Teaching Experience
    • Research Statement
    • Publications & Conference Presentations
    • Projects
  • Blog
    • So you want to be a writer?
    • 3 simple strategies to sway people who don’t want to listen
    • The Paradox of Political Humor
    • On encountering another smartest person in the room
    • Reducing Risky Behavior
    • The Last Word on Improving Patient Satisfaction
  • FREE THINKING
    • 8 Step Plan to Transform Your Hospital’s Culture
    • Creative, Brief: a Project Kickoff Interview Guide
    • Free Productivity Booster
    • Professor Gans’s 10 Commandments of Advertising Design
  • Teachings
    • Advertising & Marketing
    • Interpersonal Communication
      • Advantages of being born beautiful
    • A commercial edge for public speaking
    • Impromptu Speaking: A 7-Step Plan
      • Impromptu Prompt Card
    • Media Communication
  • Writing & Consulting Services
  • Portfolio
    • Orthopedics Ad

Orthopedics Ad

Share this with a colleagueEmail this to someone
email
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter

Product and Brand Name:  Orthopedic services

Objectives: Generate inquiries from potential patients and referrals from primary care physicians

Target Audience(s): Men and women with aching joints, typically 45-years-old and older; referring physicians, e.g., primary care, rheumatologists, orthopedic generalists; athletic trainers

Share this with a colleagueEmail this to someone
email
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter

Post navigation

Previous PostMy analog portfolio

Latest Tweets

You never know who you'll meet on a walk in the park (Arlington's River Legacy Park) pic.twitter.com/kFbEqqEpUK

— Roger Gans (@rogergans22) May 19, 2019

Research Snippets

  • Spokesperson expertise and political ideology
  • Conservatives more opposed to HPV vaccination than Progressives
  • People are susceptible to "small sample size" bias and assume that today's trends will last forever
  • Create a culture of safety through humane practices

Categories

  • Advertising
  • Baseball
  • Communication
  • Copywriting
  • Education
  • Health Communication
  • Healthcare
  • Local Affairs
  • Marketing
  • Organizational communication
  • Political humor
  • Politics
  • Public Relations
  • Research
  • Voting

Communication with Purpose

Recent Posts

  • Marginal voters more likely to vote for Democrats in 2020
  • 3 simple strategies to sway people who don’t want to listen
  • What happened to the middle?
  • On encountering another smartest person in the room
  • Marketing Objective #1

Archives

Social

Follow me on:

CONTACT

I am available for consultations, communication projects, and conversation.



If we have mutual interests, please get in touch.

Roger Gans

roger.gans@uta.edu
Roger@ProfessorGans.com
Proudly powered by WordPress