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Publications & Conference Presentations

PUBLICATIONS: refereed
Gans, R. (2020, May 13). Missing the mark in marketing health care services to emergent populations: Why we go wrong and how we might do better. International Journal of Healthcare Management. Advance online publication. https://doi.org/10.1080/20479700.2020.1763234

Gans, R. (2020). How public health campaigns promote public health disparities. Southern Communication Journal, 85(2), 85-96. https://doi.org/10.1080/1041794X.2019.1704048

Miller, F.A., Katz, J.H., & Gans, R. (2018). AI x I = AI2: The OD imperative to add inclusion to the algorithms of artificial intelligence. OD Practitioner, 50(1), 6-12.

Gans, R. (2015). Can’t take a joke? The asymmetrical nature of the politicized sense of humor.” Proceedings of the New York State Communication Association, Vol. 2014, Article 2. Available at: http://docs.rwu.edu/nyscaproceedings/vol2014/iss1/2.

Gans, R. (2014). The politics of HPV vaccination advocacy: Effects of source expertise on effectiveness of a pro-vaccine message. Proceedings of the New York State Communication Association: Vol. 2013, Article 3. Available at:  http://docs.rwu.edu/nyscaproceedings/vol2013/iss2013/3/.

Miller, F.A., Katz, J.H., & Gans, R. (1998) Becoming a worthy organization: Attracting and retaining the workforce needed for success in the 21st century. OD Practitioner, 30(3), pp. 27-32
PUBLICATIONS: other
As Sole Author
Pub. Date Publication Title
1/10/2012 Magnet Media Labs “Do I need an app for that?”
11/28/2011 Magnet Media Labs The challenge of mobile marketing for technology
11/21/2011 Magnet Media Labs The challenges of mobile marketing for entertainment
11/14/2011 Magnet Media Labs How to sell cloud anything to SMBs
July 2001 Diversity Central A survival guide to corporate golf culture
June 2001 Diversity Central Inclusion and the Tiger Woods factor
Jan 2001 Diversity Central Why managers must listen
June 2000 Business Today Black and white Issues
May 2000 Business Today A job for life: Not a fair trade
As Co-Author    
Pub. Date Publication Title Co-Author(s)
Jan 2002 Diversity Central There is nothing more diverse than “new” Frederick A. Miller
May 2001 Diversity Central The education of an agent of culture change Dennis J. DaRos; Eugene Hamlett; Valerie V. Davis Howard
April 2001 Diversity Central Agents of change transform the workplace…and themselves Dennis J. DaRos; Valerie V. Davis Howard
March 2001 Diversity Central Recruitment and retention: None have seen the promised land Frederick A. Miller
March 2001 Diversity Central Caution: Diversity results can be dangerous Judith H. Katz
Feb 2001 Diversity Central Managers must become agents of change Monica E. Biggs
Jan 2001 Diversity Central Bottleneck on the path to inclusion Judith H. Katz: Frederick A. Miller
June 2000 Diversity Central Post-downsizing recovery: Strategies for thriving Khouri L. Jamison
May 2000 Diversity Central Measuring up: Tracking progress to make progress Khouri L. Jamison
April 2000 Diversity Central Think small Khouri L. Jamison
March 2000 Diversity Central Downsizing syndrome: People practices suffer Khouri L. Jamison
Feb 2000 Diversity Central New leadership model ascends from the ashes of downsizing Khouri L. Jamison
Jan 2000 Western City 76(1) Confronting racism: What cities can do Frederick A. Miller; Dennis DaRos
Nov 1998 Cultural Diversity at Work 11(2) Making managers account for diversity Judith H. Katz
July 1998 Cultural Diversity at Work 10(6) Three causes of resistance and what to do about it Judith H. Katz
March 1998 Cultural Diversity at Work  10(4) What makes a good manager? Frederick A. Miller
CONFERENCE PRESENTATIONS
“’Why won’t they just do what’s good for them?’ Use of pro-social marketing to overcome resistance to health-related behavioral recommendations.” Gans, R., & Pfisterer-Heise, S. (2020).  Workshop presentation, 2020 Academy of Communication in Healthcare Research Forum, June 26, 2020. (Virtual conference)

“It’s not what they know, it’s what they think they know: Effects of narrative and informational pre-education strategies on compliance with HPV-vaccination advocacy messages.” Gans, R. (2020).  Poster presentation, 2020 Academy of Communication in Healthcare Research Forum, June 27, 2020. (Virtual conference)

“Don’t truth me, baby: Disrupting students’ disinterest to promote news consumption and civic competence.” Gans, R. (2020).  Panel proposal (author and Panel Chair) to Instructional Development Division, accepted for presentation at the 90th Annual Convention of the Southern States Communication Association, April 3, 2020, Frisco TX. (Conference cancelled due to COVID-19 pandemic)

“News and improved: Putting the news to work in an advertising course.” Gans, R. (2020).  Oral presentation, part of Instructional Development Division panel titled “Don’t truth me, baby,”) accepted for presentation at the 90th Annual Convention of the Southern States Communication Association, April 3, 2020, Frisco TX.  (Conference cancelled due to COVID-19 pandemic)

“Missing the mark in marketing healthcare services to Hispanic populations: The intersection of cultural dissonance and stereotype threat.” Gans, R. (2019).  Poster presentation at the 2019 International Conference on Communication in Healthcare, October 27-30, 2019, San Diego CA.

“Who you gonna listen to? Effects of source expertise and predisposition on effectiveness of an HPV-vaccination advocacy message.” Gans, R. (2019).  Oral presentation at the 2019 International Conference on Communication in Healthcare, October 27-30, 2019, San Diego CA.

“Teamwork starts with team: A common-interest strategy for classroom team assembly.” Gans, R. (2019).  Poster presentation at the Center for Research in Teaching and Learning Excellence/Professional Learning Community Colloquium, April 19, 2019, University of Texas at Arlington, Arlington TX.

“Our persuasion efforts polarize. Maybe they don’t have to.” Gans, R. (2019).  Oral presentation, part of Intercultural panel titled “Cross-Talk: Communicating across differences in an era of polarization and paranoia,” (also served as Panel Chair) at the 89th Annual Convention of the Southern States Communication Association, April 5, 2019, Montgomery AL.

“Some people just don’t want to listen. Why are they always the ones we most want to talk to?” Gans, R. (2019).  Oral presentation, part of panel titled “Active listening, conflict resolution and communication: A multidisciplinary approach to examining conflicting listening schemas,” presented at the 40th Annual Convention of the International Listening Association, March 23, 2019, Vancouver, British Columbia, CA

“Marketing health care services to Hispanic populations in Anglo-rich markets: The intersection of cultural disconnection and stereotype threat.” Gans, R. (2019). Presentation at the 2019 Hispanic/Latino Media and Marketing International Conference, February 23, 2019. University of Texas at Arlington, Arlington TX.

“How Public Health Campaigns Promote Public Health Disparities.” Gans, R. (2018). Research paper presented at the National Communication Association 104th Annual Convention, November 9, 2018, Salt Lake City, UT.

“How Public Health Campaigns Promote Public Health Disparities.” Gans, R. (2018). Oral abstract presentation (Top Ten Oral Abstract selection), 2018 Academy of Communication in Healthcare Research Forum, June 2, 2018, Tampa, FL.

“Can’t Take a Joke: The Asymmetrical Nature of the Politicized Sense of Humor.” Gans, R. (2014).  Research paper presented at the 72nd Annual Conference of the New York State Communication Association, October 17, 2014, Ellenville, NY.

“The Politics of HPV Vaccination Advocacy: Effects of Source Expertise on Effectiveness of a Pro-Vaccine Message.” Gans, R. (2013).  Paper presented at the 71st Annual Conference of the New York State Communication Association, October 19, 2013, Ellenville, NY
Delivering the Right Message to the Right Audience.” Berman, D. & Gans, R. (2008). “Multimedia presentation delivered to the NYSARC Inc. 2008 Public Information & Development Training Retreat, August 18, 2008, Syracuse, NY

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