Data Driven Marketing
Are we making our choices and decisions based on our own objective, rational, informed analysis of each situation?
Most of the time, probably not.
Here are links to a couple of interesting Ad Age articles that show what some marketers are paying attention to.
A case for responsive web design
In this article by Patrick Moorhead, shoppers who like to consult their smart phones about buying decisions are identified as more valuable than those who do their buying-decision-research at their desktops. BUT… not so much better as to suggest ignoring those desk-jockeys. (Like this one, for instance.)
All facts are not created equal
Are you driven by data? Or are you driven crazy by data? In this Kate Kaye interview with historian-turned-data-cruncher Kevin Lyons, it becomes clear that the ability to gather and present data is not sufficient to provide real value. Not when dealing with an exponential expansion of available data. The trick is finding the relevant data amongst all the irrelevancies and not-quite-relevancies. (Sounds like there is a lot of opportunity to fudge those numbers. Look for an up-coming post on “Lies, Damn Lies & Statistics.”)