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Can you punctuate a quote?
How good are you at quotation punctuation? Everyone who writes news releases for a living knows the value of quotations. But surprisingly few people graduating from college today can actually punctuate sentences with quotations in them. Can you? Here are 10 punctuation challenges. A pro should be able to get all 10 correct. (1) im proud […]
Reducing Risky Behavior
Risk Communication Can Be Risky Environmental Safety and Public Health Policy-Makers Often Make Matters Worse Communication of science-based information to the general public…particularly health-related information…is a well-studied field. This may be because it is so often done so poorly. Many public behavior interventions, especially those based on intuition, “common sense,” political persuasion or religious belief, […]
Lost on the information superhighway?
Writing for the web is not like writing for an ad Your objective is not to intrude on people’s lives and attract the attention of people who are busy doing something else. In web writing, your audience is actually busy looking for you. Here’s a little driving analogy. Suppose you are driving (without a GPS […]
So you want to be a writer?
Have you ever dreamed about the freelance writer’s romantic, adventurous, carefree existence? Me, too. But like in that movie, Nightmare on Elm Street, be careful what you dream. It might just come true. Now before we get into all that Freudian stuff, let me get a few things answered for you right away. There are people […]
Living on Auto Pilot
A few years ago, the company I was working for moved its offices from Troy NY to Albany NY. To get to the new offices, I needed to stay on Route I-90 all the way to exit 1 (I-87) instead of getting off at exit 7 (I-787), the turn-off for Troy, which I had been […]
Writing to Persuade & Get Paid
Some of what I learned in teaching persuasive writing 1. Emphasize the connection between audience interests and client objectives 2. Everybody needs to get better at punctuation and proofreading I just finished teaching a new course in persuasive writing at the Sage College of Albany called “Writing to Persuade and Get Paid.” My plan was to give […]
