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On encountering another smartest person in the room
Are you in the right room? One of the problems with being the smartest person in the room is you too often expect no one else in the room will have anything of value to add, and that <sigh> you will have to expend soooo much energy getting those people who keep speaking up to […]
Can you punctuate a quote?
How good are you at quotation punctuation? Everyone who writes news releases for a living knows the value of quotations. But surprisingly few people graduating from college today can actually punctuate sentences with quotations in them. Can you? Here are 10 punctuation challenges. A pro should be able to get all 10 correct. (1) im proud […]
Lost on the information superhighway?
Writing for the web is not like writing for an ad Your objective is not to intrude on people’s lives and attract the attention of people who are busy doing something else. In web writing, your audience is actually busy looking for you. Here’s a little driving analogy. Suppose you are driving (without a GPS […]
So you want to be a writer?
Have you ever dreamed about the freelance writer’s romantic, adventurous, carefree existence? Me, too. But like in that movie, Nightmare on Elm Street, be careful what you dream. It might just come true. Now before we get into all that Freudian stuff, let me get a few things answered for you right away. There are people […]
Train Your Auto Pilot
The way even the most complicated software works is a bit at a time. Or a byte. Programs are made up of sequences of routines, which are made up of sub-routines, and the finished programs join them all together. My son taught himself to play the impossibly fast passages in Mozart’s Clarinet Quintet by breaking […]
Writing to Persuade & Get Paid
Some of what I learned in teaching persuasive writing 1. Emphasize the connection between audience interests and client objectives 2. Everybody needs to get better at punctuation and proofreading I just finished teaching a new course in persuasive writing at the Sage College of Albany called “Writing to Persuade and Get Paid.” My plan was to give […]
