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Category Archives: Communication
Lost on the information superhighway?
Writing for the web is not like writing for an ad Your objective is not to intrude on people’s lives and attract the attention of people who are busy doing something else. In web writing, your audience is actually busy looking for you. Here’s a little driving analogy. Suppose you are driving (without a GPS […]
So you want to be a writer?
Have you ever dreamed about the freelance writer’s romantic, adventurous, carefree existence? Me, too. But like in that movie, Nightmare on Elm Street, be careful what you dream. It might just come true. Now before we get into all that Freudian stuff, let me get a few things answered for you right away. There are people […]
Evolution & Marketing
What is the “marketing concept”? One of my students emailed me with a question about a working definition of “the marketing concept” for a homework assignment. Her textbook had not arrived yet, and she wanted to know whether the WikiAnswers discussion she had found online would be appropriate. After looking through my collection of marketing […]
Train Your Auto Pilot
The way even the most complicated software works is a bit at a time. Or a byte. Programs are made up of sequences of routines, which are made up of sub-routines, and the finished programs join them all together. My son taught himself to play the impossibly fast passages in Mozart’s Clarinet Quintet by breaking […]
Living on Auto Pilot
A few years ago, the company I was working for moved its offices from Troy NY to Albany NY. To get to the new offices, I needed to stay on Route I-90 all the way to exit 1 (I-87) instead of getting off at exit 7 (I-787), the turn-off for Troy, which I had been […]
Writing to Persuade & Get Paid
Some of what I learned in teaching persuasive writing 1. Emphasize the connection between audience interests and client objectives 2. Everybody needs to get better at punctuation and proofreading I just finished teaching a new course in persuasive writing at the Sage College of Albany called “Writing to Persuade and Get Paid.” My plan was to give […]
