Evolution & Marketing
What is the “marketing concept”? One of my students emailed me with a question about a working definition of “the marketing concept” for a homework assignment. Her textbook had not arrived yet, and she wanted to know whether the WikiAnswers discussion she had found online would be appropriate. After looking through my collection of marketing […]
Train Your Auto Pilot
The way even the most complicated software works is a bit at a time. Or a byte. Programs are made up of sequences of routines, which are made up of sub-routines, and the finished programs join them all together. My son taught himself to play the impossibly fast passages in Mozart’s Clarinet Quintet by breaking […]
Living on Auto Pilot
A few years ago, the company I was working for moved its offices from Troy NY to Albany NY. To get to the new offices, I needed to stay on Route I-90 all the way to exit 1 (I-87) instead of getting off at exit 7 (I-787), the turn-off for Troy, which I had been […]
Writing to Persuade & Get Paid
Some of what I learned in teaching persuasive writing 1. Emphasize the connection between audience interests and client objectives 2. Everybody needs to get better at punctuation and proofreading I just finished teaching a new course in persuasive writing at the Sage College of Albany called “Writing to Persuade and Get Paid.” My plan was to give […]