Advertising & Marketing

Nobody wants to be advertised at

People don’t like advertising.
People don’t trust advertisers.
Accept it. Deal with it.

How do you attract and hold the attention of people who consciously and actively want to avoid everything you say and do?

After you solve that problem, then you can start working on the one where you persuade those people to do what you want them to do. Advertising is a fascinating business!

Marketing: It’s all about “Exchange Relationships”

Unless you’re a sociopath or a pirate,
you have to give value to get value.

Whether you’re promoting a product or service (or yourself), you need to focus on engaging with the needs, objectives, interests and characteristics of your target audience. This holds true whether you are working in health care, education, law enforcement or commerce, in the digital world or an analog retail space.

Communication with Purpose