Projects

Healthcare Service-Line Campaigns

Role: Creative Director/Copywriter

Brand-consistent campaigns integrating complementary print, outdoor, television, radio and interactive advertising messages.

▪  Digestive Disorders: Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪  Emergency Medicine: Griffin Hospital, Derby, CT; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪  Maternity Services: Saint John’s Riverside Hospital, Yonkers, NY
▪  Orthopedics & Joint Replacement: Cayuga Medical Center, Ithaca, NY; Thompson Health, Canandaigua, NY; Southern Ocean County Hospital, Manahawkin, NJ; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪  Primary Care: UHS, Binghamton, NY; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪  Robotic Surgery: Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪  Skilled Nursing: St. Catherine of Siena, Smithtown, NY; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪  Urology: Crystal Run Health Care, Middletown, NY; Peconic Bay Medical Center/PBMC Health, Riverhead, NY

Healthcare Recruitment Campaigns

Role: Creative Director/Copywriter

Marketing support for physician and nurse recruitment efforts for providers in under-represented areas, including print, collaterals, direct mail, web/interactive and video production.

Physician Recruitment:
▪ A.O. Fox Hospital, Oneonta, NY
Augusta Health, Fishersville, VA
▪ Central Florida Health Alliance, The Villages/Leesburg, FL
▪ Crystal Run Healthcare, Middletown, NY
▪ Health Quest, Poughkeepsie, NY
Peconic Bay Medical Center/PBMC Health, Riverhead, NY

Nurse Recruitment:
▪ Franklin Square Hospital Center, Baltimore MD

Healthcare Website Development

Role: Creative Director/Copywriter

Communication theming, creative direction, copywriting and content development for website re-designs and upgrades.

▪ Catholic Health Services of Long Island, Rockville Centre, NY
▪ Franklin Square Hospital Center, Baltimore, MD
▪ Good Samaritan Hospital, West Islip, NY
▪ Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪ PSCH, Inc., Flushing, NY
▪ St. Catherine of Siena, Smithtown, NY

Communication with Purpose